King of the Underworld (Warner Bros. Pressbook, 1939)

_ THE SUPER-GANGSTER OF
“ANGELS WITH DIRTY FACES”
IN HIS MOST RUTHLESS ROLE

=

KAY FRANCI ¢ JAMES STEPHENSON ¢ JOHN ELDREDGE

Directed by LEWIS SEILER ° Screen Play by George Bricker and Vincent Sherman
From a Story by W. R. Burnett A WARNER BROS. PICTURE

‘WHAT DO YOU WANT OF M

“LET ME GO! IM A DOCTOR! =~ "BE SMAR

T, 8
SCAN DO B

BUSINESS TOGETHE

HUMPHREY

BOGART

A WARNER BROS. PICTURE

Mat 401 — 91/4, inches x 4 cols. (516 lines) — 60c

You’re selling the super-gangster of

“Angels With Dirty Faces,” and an action-

packed story by the man who authored

“Little Caesar.” The advertising on these

pages is the master key to your campaign.

Country of origin U.S.A. Copyright 1938 Vitagraph, Inc. All rights reserved. Copyright is wuived to magazines and newspapers.

wi ers yi

He was too tough to die, this
ruthless Dictator of Crime... \'

6

.. Until this daring woman doctor”
gambled her life that medicine
could win where bullets had failed!

A WARNER BROS. PICTURE
fine OR RE UR ee

Mat 302 — 9 inches x 3 cols. (378 lines) — 45c

Is tMunden..

To Kill the’
King of Killers?

DON’T KILL
THIS KILLER!
Bring. him

hack ....alive!

WY James Stephenson + John Eldredge * Directed by Lewis Seiler » Screen Play by George

Bricker and Vincent Sherman « From a Story by W. R. Burnett > A WARNER BROS. PICTURE

KAY F RANCIS + James Stephenson - John Eldredge « Directed by Lewis Seiler WW

Screen Play by George Bricker and Vincent Sherman * From a Story byW. R. Burnett *A WARNER BROS. PICTURE

Mat 204 — 2I/, inches x 2 cols. (62 lines) — 30c Mat 205 — 2!/, inches x 2 cols. (64 lines) — 30c
[3]

HUMPHREY

BOGART

NOW BLASTS HIS
WAY TO
STARDOM

7]

r

a Story by W.R. Burnett eA WARNER BROS. PICTURE

2!/, inches (33 lines)

Excitement with the Silencers Off!
_ HUMPHREY BOGART

Mat 102 . as the

3 inches (41 lines) — 15c ‘King of the :
Underworl

KAY FRANCIS * James Stephenson
J P
John Eldredge - Directed by Lewis Seiler

Screen Play by George Bricker and Vincent Sherman e From
a Story by W.R. Burnette A WARNER BROS. PICTURE

KAY FRANCIS * James Stephenson
John Eldredge. Directed by Lewis Seiler
Screen Play by George Bricker and Vincent Sherman « From
@ Story by W.R. Burnett «A WARNER BROS. PICTURE

134, inches (23 lines)

BOTH ADS ON ONE MAT
Mat 104 — [5c

His gun conquered the underworld...
held cops at bay! But can it save him
from a daring woman doctor who

strikes... with medicine as a weapon?

HUMPHREY

GART

CO al
. HUMPHREY

8 a

ens :
Te pe Face to Face*
The

KAY FRANCIS

James Stephenson - John Eldredge “ins

. e WARNER BROS:
Directed by Lewis Seiler - screen Play by George Bricker and Vincent \W [77
Sherman « From a Story by W.R. Burnett-A WARNER BROS. PICTURE

| James Stephenson + John Eldredge fe
= Directed by Lewis Seiler
; Screen Play by George Bricker and Vincent
ee Sherman From a Story by W. R. Burnett
ss A WARNER BROS. PICTURE

T H E A T R E

Mat 106
Mat 202 — 1034 inches x 2 cols. (298 lines) — 30c 834, inches (123 lines) — I5c

[4]

she double-
crosses the
king of double-
crossers...it’s

excitement with

Bad man of 7 the silencers off!

‘San Quentin’ Y
‘Clitterhouse’
‘Racket Busters

| now,
blasts *.

his way
Page John Eldredge
Directed by
Lewis Seiler
A WARNER BROS.
PICTURE

NT

Screen Play by George Bricker and Vincent Sherman - From a Story by W. R. Burnett

Eldredge
Stephenso® me

ames :

aie pe by Lewis

Mat 203 — 5 inches x 2 cols. (142 lines) — 30c

Screen Play by George Bricker & Vincent Sherman
Fromastory by W.R. Burnett » A WARNER BROS. Picture

Mat 101
5 inches (70 lines) — 15c

It is for her! If he dies,
she pays...with her life!

FRANCIS

James Stephenson
John Eldredge

Directed by Lewis Seiler
Screen Play by George Bricker

and Vincent Sherman
From a Story byW. R. Burnett
A WARNER BROS.
Picture

James Stephenson - John Eldredge
Directed by Lewis Seiler + Screen Play by
George Bricker & Vincent Sherman - From a Story
by W. R. Burnett - A WARNER BROS. Picture

Mat 103
4l/, inches (60 lines) — 15c Mat 301 — 6 inches x 3 cols. (255 lines) — 45c

[ 3 ]

BRING

HIM

BACK...
ALIVE!

Is XMunden

TO KILL THE KING
OF KILLERS?

Can this woman
: doctor gamble with
j human lives and
not lose... her own?

It is for her! If he
dies, she pays...
with her life!

Mat 208 — 4l/, inches x 2 cols. (116 lines) — 30c

From a Story by W. R. Burnett &
A WARNER BROS. PICTURE

Mat 105
534 inches (81 lines) — 5c

Cringing in fear stands
the King of Killers!...
Useless the gun at his

HUMPHREY

Now Blasts His Way To Stardom As_ _ ART
The Ruthless, Vicious, Thrilling

King of Bad Men...as the

hip! He’s trapped by a

daring woman’s trick!

™ KAY FRANCIS

_ James Stephenson - John Eldredge
SAY Via Directed by Lewis Seiler + Screen Play by
George Bricker and Vincent Sherman - From a Story

by W.R. Burnett: A WARNER BROS. PICTURE

KAY FRANCIS

as the daring woman doctor who fought
crime with the secrets of medicine!

James Stephenson -John Eldredge - Directed by Lewis Seiler

Screen Play by George Bricker and Vincent Sherman . From a Story by W. R. Burnet
A WARNER BROS. Picture

Mat 206 — 7I/, inches x 2 cols. (206 lines) — 30c Mat 207 — 6 inches x 2 cols. (166 lines) — 30c

Lift Next Page For Exploitation Spread —

[6]

SENSATIONALIZE YOUR EXPLOITATII

CALLING ALL POLICE!

Number of stunts based on the ‘‘crime doesn’t pay’? theme
can be worked out easily and at small expense. Most theatre
men are friendly with heads of local police. Thus it’s simple
enough to put these suggestions to work.

. Police provide special escort for print when it is delivered to theatre on open-
ing day. News photogs cover for paper breaks. Large label attached to film
can gives title and billing.

. Police car parked in front of theatre during run of film. Special banners
. attached to car tie in picture. Ask for public co-operation with police de-
partment to help curb crime..

. Police benefit for families of officers who died in action. Local organiza-
tion sells tickets and helps publicize show. Papers run daily stories on
local police heroes.

. Present special award of valor to policeman whose recent act of heroism in
battling crime has been most deserving of recognition. Police officials
present award on stage during run of picture.

- Local paper conducts popularity contest to find town’s most popular po-
liceman. Newspaper prints ballots in their columns which are mailed to
contest editor or deposited in special box in theatre lobby. Awards are
promoted from local merchants.

. If local police department has received any awards for skill in marksman-
ship with guns, then place these awards on display in lobby foyer with blow-
up head of Humphrey Bogart and card explaining: ‘“Here’s why the odds
are against killers like ‘Red’ Gurney — ‘King of the Underworld’.”

Fingerprints Gag

This lobby contest should make an
impression. Week ahead of opening,
attendants take fingerprints of pa-
trons in lobby. Patron is given one
set; the other is kept on file. Week
picture plays, a few of the prints are
displayed in lobby. Those identify-
ing prints as their own get passes.

THIS \S WHAT HAPP
WHEN THE POLICE CAUGHT THE

G OF TH
RWO F

Teletype Machine

Promoted from local telegraph office
is set up in lobby. Attendant sends
message: “Excitement with the si-
lencers off . . . when the king of the

underworld strikes back at the law!

—see Humphrey Bogart in ‘King of
the Underworld’ coming to this the-
atre Thursday for one week.”

EXHIBIT ‘GANGSTER’ CAR

+ es
sa ©
oe

Wrecked car, looking as though it had been treated with
plenty of gunfire, is parked in front of theatre or prominent
corner in town. Large banner attached to hood explains:
“This is what happens to all public enemies. This car be-
longed to the ‘King of the Underworld’.’’ Attendant nearby
passes out heralds with theatre imprint and playdates.

[7]

sc HUMPHRE

KING of the-

=

\\

TOO TOUGH TO
DIE BY
THIS

Dramatic lobby exhibit shown above c
tric chair and giant replica of medicin
ing angles with extra emphasis on “‘ba
of the Underworld!’ Lights are arran
dropper alternately. Red light flickers

DON’T FORGET: You
Bogart, the super-gan
Dirty Faces.’ This is of ¢

ly if you’ve played ‘Ar

News Breaks

Clip scare heads from recent tab-
loids, feature stories dealing with
underworld exploits, ete. Surprint
copy: “Is It Murder... to kill the
king of the underworld? For the an-
swers see ‘King of the Underworld’.”’
Add flock of scene stills and blowup
heads of “the King of Bad Men” —
Humphrey Bogart.

Rogues’ Gallery

From police or newspaper morgue
borrow photos of real gangsters.
Mount these on lobby board together
with blowup of Bogart, “‘King of the
Underworld.” Surround with mon-
tage of sensational crime headlines,
selling copy, and scene stills. This
type of display, used to great advan-
tage on many gangster films, will ap-
peal to the “mug”’ trade.

JN FOR ‘KING OF THE UNDERWORLD’

Y BOGART

NDERWORLD

ontains real machine gun. dummy elec-
e dropper. Gets across the strong sell-
Iman”? Humphrey Bogart — the ‘‘King
zed to focus on gun, chair and medicine
on and off above electric chair.

re playing Humphrey
gster of ‘Angels With
efinite value, especial-

gels.” Play it up BIG!

Ballistics Display

Police department can help arrange
a lobby display of modern apparatus
used to track down gangsters — ma-
chine guns, handcuffs, rifles, tear gas
bombs, microscopes, calipers, finger-
print equipment, etc. Small cards
explain their various uses.

For Your Sniping

‘“‘King of the Underworlsd”’ calls for
‘‘Wanted”’ posters. Tack ’em to poles,
fences, buildings, trucks, bulletin
boards, backs of newsstands, ete.

Teaser Ads

Spot these in classified section of
newspaper: ““WARNING! Be on the
lookout for the ‘King of the Under-
world’ — Don’t kill this killer! Bring
him back alive. See why at the
Strand Theatre beginning Friday.”

DON’T PASS THIS UP!

Local radio station might run an “I Met a Bandit” program. In fact it
would make good newspaper feature series for say, a week running. “King
of the Underworld” gets tied in for free plug by perhaps doing the
leg work in addition to supplying the idea. Small, out of the way gro-
cers, cab drivers, bank messengers, in fact anybody who has been at
some time ordered to “‘put ’em up” should be glad to grant an interview
telling how it felt, what they thought about, etc.

“Shock”? Booth

Large booth is constructed in your
lobby. Cards on the outside carry
this copy: “Can you meet the ‘King
of the Underworld’ face to face?
Step inside and find out.” Inside
booth is display of scene stills from
picture, blowup heads of Humphrey
Bogart, ete. Copy: “It’s excitement
with the silencers off when the ‘King
of Bad Men’ blasts his way to stardom
in ‘King of the Underworld’.”

Street Bally

Man resembling burly detective is
handcuffed to man dressed as tough
guy. They walk through busy section
of town. Card on back of “tough”
reads: ‘““They’re making me go to the
Strand Theatre to see ‘King of the
Underworld’ to teach me that crime
doesn’t pay.”’

Satety Campaign

Tie into local drive-carefully-cam-
paign with cooperation of police de-
partment. Get out posters or tack
eards proclaiming: “Bad drivers are
public enemies. Don’t be in the same
class as the ‘King of the Under-
world’ — at Strand Friday.”

Book Shop Window

Contact local book dealers and ar-
range dispay of recent books con-
cerning crime and underworld char-
acters — ‘“‘Here’s To Crime”, “10,-
000 Public Enemies’, etc. Surround
with batch of scene stills from the
picture and tie in your billing and
playdate. ‘‘King of the Underworld”
is from a story by W. R. Burnett, au-
thor of “Little Caesar’? which offers
another angle for dealer cooperation.

Evidence Display

Large box is set up in lobby with this
copy: “Police seek evidence to con-
vict the ‘King of the Underworld.’
Can you help?” Patrons are asked
to deposit any information they have
on criminals. Box is plastered with
scene stills and selling copy tieing in
billing and playdates.

Extras Surprinted

Old, but reliable. Surprint back num-
bers of paper in red ink. Bold,
screaming type reads: “Is it MUR-
DER” (and in smaller type) To Kill
The ‘KING of the UNDERWORLD’?
See the thrilling answer at the
Strand Theatre today.”

THREE-SHEET CUTOUT

Above illustration shows how the three-sheet may be cut.out
and set up for an attractive and low-costing display. Add title
and star billing, and spot it out front, on your marquee, or in

the lobby.

[8]

CONTEST SELLS HUMPHREY BOGART

LOBBY DISPLAY
OR CONTEST

One-shot newspaper, herald or lobby con-
test. Illustrations show Bogart in under-
world characters he portrayed in former
pictures. Entrants are asked to name title
of motion picture in which Bogart appear-
ed. Answers are sent to newspaper or de-
posited in lobby box. Award guest tickets

to winners.

For contest order Mat No. 211—30c. For
lobby display order special set of ‘“‘Bogart
Contest Stills’? 35¢ a set-—from Campaign
Plan Editor.

Answers
1. As ‘Rocks’ Valentine, gunman, in “The
Amazing Dr. Clitterhouse.”

2. As “Turkey” Morgan, fight promoter, in
“Kid Galahad.”

. As Martin, crime-ezar, in “Racket Busters.”

m

. As Frazier, mouthpiece, in “Angels With
Dirty Faces.”

Sock Trailer Provides
Punchy Display Lines

HE'S THE RUTHLESS KING OF THE UNDERWORLD!

THE BAD MAN OF "RACKET BUSTERS" AND "ANGELS WITH
DIRTY FACES" SCORES AGAIN!

HUMPHREY BOGART
IN THE SCORCHING STORY OF GANGDOM'S LAST STAND!

"KING OF THE UNDERWORLD"

AT HIS COMMAND AN ARMY OF KILLERS IS TURNED LOOSE!
CITIES ARE RAIDED AND PLUNDERED!

IT'S CRIMELAND'S MOST DESPERATE WAR AGAINST LAW.
IF THIS MAN LIVES

HUNDREDS WILL DIE!

CAN AN AVENGING WOMAN DOCTOR STOP HIM

WHEN POLICE BULLETS HAVE FAILED?

"KING OF THE UNDERWORLD"

with
HUMPHREY BOGART
KAY FRANCIS

IT'S EXCITEMENT WITH THE SILENCERS OFF!

Be Sure Vo Put It To
Work On Your Screen

Official Billing
WARNER BROS. 40%

Pictures, Inc. Presents 5%,

HUMPHREY BOGART _

“KING OF THE UNDERWORLD”

with
KAY FRANCIS 40%,
JAMES STEPHENSON @ JOHN ELDREDGE 20%,
Directed by Lewis Seiler 20%,
Screen Play by George Bricker and Vincent Sherman 3°,
From a Story by W. R. Burnett rb
A Warner Bros. Picture Bio

a ge ee et hp ee ssn ieee nite prs ag a

Round Out A Full Program With These Vitaphone Shorts

JOE AND ASBESTOS — are up to their necks
in "Boarder Trouble.’ As usual they solve their
worries at the race track. 4016 — Broadway
Brevities — 20 mins.

CLYDE LUCAS AND ORCHESTRA — are a
big time band with plenty of the stuff and or-
chestrations that made their distinctive style fa-
mous. 4707 — Melody Masters — 10 mins.

PORKY THE GOB — joins the navy for a whirl,
and helps to capture a pirate vessel in a new
and rollicking manner. 4805 — Looney Tunes
—.7 mins.

e
NATURAL COLOR — enriches the striking

shots of ‘Nature's Mimics,’ birds and animals
with the peculiar ability to imitate their fellow
creatures. 4604 — The Color Parade — 10 mins.

[9]

THE LONE STRANGER AND PORKY — meet
out where men are men and women are always
damsels in distress. Rip roaring plot. 4806 —
Looney Tunes — 7 mins.

TECHNICOLOR — "'Swingtime In The Movies."
Cast includes Pat O'Brien, Marie Wilson, John
Garfield, the Lane Sisters, etc. 4003 — Vita-
phone Technicolor Featurette — 20 mins.

ea

KING OF THE UNDERWORLD —ADVANCE PUBLICITY

Action In Gangster Film

HUMPHREY BOGART

Mat 212——30c

KAY FRANCIS JAMES STEPHENSON

Play lead roles in “King of the Underworld” coming to the Strand.

‘King Of Underworld’
New Strand Picture

Blind men blasting away with revolvers, sawed-off
shotguns, Thompson sub-machine guns — that’s a new
touch in motion picture situations! Not even the oldest
scenarist or director at Warner Bros. could recall any-

thing like it.

The new wrinkle was
duced in the Warner Bros. film,
“King of the Underworld,” which
stars Humphrey Bogart, opening
Friday at the Strand. Bogart led
the blind gangsters in blasting
away at “the Law” from their
hide-out. They couldn’t see be-
cause Kay Francis, as a woman
doctor treating the gangsters
(under duress) for bullet wounds,
had temporarily blinded them by
putting adrenalin drops in their
eyes,

Of course, she did it by a trick.
Claimed they had a bad eye di-
and were speedily going
blind — had to have immediate
treatment. They got it!

The gangsters weren’t really
blind in the long shots, but Bo-
gart and his fellows did have to
submit to some drops of bella-
donna dilating the pupils of their
eyes for three closeups. They
“slept off” the effects, which last-
ed for several hours.

Bogart has suffered many vio-
lent deaths on the screen, but to
be captured by a mere woman,
was indeed something of a bitter
pill for him to swallow.

Sease

Fitting Hobby

John Eldredge, film villain who
was graduated (by popular de-
mand!) into hero and semi-hero
parts such as he plays opposite
Kay Francis in Warner Bros.’
‘«King of the Underworld,’’ which
comes to the Strand Theatre Fri-
day, has one of the best collections
of duelling pistols in America.
Every pair of the eighty-odd in his
collection has participated in some
notable affair on the ‘‘field of
honor’? in days past.

Extra Fears Realism
In Operation Scene

Kay Francis plays a famous
woman doctor in an operation
scene from “King of the Un-
derworld,’ a Warner Bros.
drama starring Humphrey Bo-
gart, coming Friday to the
Strand.

The lady surgeon carefully
raises her scalpel, when sud-
denly Director Lewis Seiler
decides to halt the scene for
some reason, and promptly, in
best filmdom jargon, yells,
“Cut!”

“No you don’t, not me!”
came like a shot from the
operating table where a fear-
ful extra was having grave
apprehensions regarding the
realism which he thought was
about to be exercised.

(000

intro- |

Nerves Steadied
By Needlework

Some movie stars—Kay Francis
is one—ecan’t be placid between
scenes unless they are doing some-
thing with their hands. It relieves
the mental tension they undergo.

Kay did some fine needlepoint
work while engaged in ‘‘ King of
the Underworld’’ starring Hum-
phrey Bogart at Warner Bros.
This is the melodrama that comes
to the Strand Theatre next Friday.
One day her secretary accidentally
picked up Miss Francis’s work
and carried it away downtown on
a two-hour errand.

Kay couldn’t read, couldn’t sit
still, couldn’t do anything but walk
up and down the stage until the
girl returned.

‘No, it isn’t temperament; it’s
simply jittery nervousness,’’ said
the star. She was so relieved at
getting the linen between her fin-
gers again that she didn’t even
bawl out the embarrassed girl.

As a matter of fact, when she
had finished the fine needlepoint,
a beautiful piece ot work, she gave
it to the girl, and asked her to
keep it as a memento from the
actress.

‘Napoleon’ Bogart

Reading up on Napoleon in or-
der to play an American bandit
character may seem a little unusu-
al, but Humphrey Bogart did it
for his starring title character in
Warner Bros.’ ‘‘King of the Un-
derworld,’? which comes to the
Strand Theatre on Friday. His
bandit has a Napoleonic complex,
wants to be ‘‘ Napoleon of crime.’’

His peculiar ideas include ecap-
turing a young novelist to write
his biography for him, and fore-
ing a woman doctor to care for

the wounds his followers receive in
their brushes with the law.

(Lead )

“King Of Underworld’

Brings Star Rating

To Humphrey Bogart

In his first starring role since making his mark in Hollywood felt as a featured
player in “Angels With Dirty Faces,” “The Amazing Dr. Clitterhouse,” and “Crime
School,” Humphrey Bogart, filmdom’s ace gangster, will star in “King of the Under-
world,” which comes Friday to the Strand Theatre.

Thorn In Lion’s Paw?

KAY FRANCIS

Mat 209——30c

HUMPHREY BOGART

Humphrey Bogart is “King of the Underworld,” title of film soon
at the Strand.

Boyhood Experience

Forecast

Bogart’s

Future Film Roles

Humphrey Bogart, starring in the Warner Bros.
melodrama, “‘King of the Underworld,’ which comes to
the Strand Theatre Friday, was almost shot to death when
only 15 years old, and a happy-go-lucky prep school stu-
dent in Connecticut. Of course it was only an accident,
but one which might have had dire consequences.

While on vacation in New York
City, he and a chum took a room
in a hotel. There his friend show-
ed Humphrey a 22-caliber target
pistol which he had gotten from
some source, and while the kids
were inspecting it, the gun went
off, sending a bullet into Bogart’s
left forearm.

Young Ingenuity |

Bogart says, “Calling on my
schoolboy instincts, I screwed a
light bulb from the socket and
broke it on the floor so that if
anyone inquired about the noise
of the shot, I could tell them we
had broken the light. Then I
wrapped a towel around my arm,
hung an overcoat over. it, took
my suitcase in my right hand,
and went down and checked out.”

“By the time we reached the
office of a doctor who was a
friend of my dad’s, I was pretty
badly scared, but the doctor fixed

Achieves Stardom In New Role

HUMPHREY BOGART

Filmdom’s ace gangster portrayer, Humphrey
Bogart, steps up to stardom in “King Of The
Underworld,” a Warner Bros. drama coming
Friday to the Strand. Bogart led up to star
rating with smash performances in “Kid Gala-
had”, “The Amazing Dr. Clitterhouse’’, “‘Crime
School” and “Angels With Dirty Faces.”

Mat 108——15c

[10]

me up, and I guess he notified
my mother right after that. My
mother was a good sport, and
kept my secret.”

No Spirits Here

Humphrey Bogart, as the ban-
dit in Warner Bros.’ ‘‘King of
the Underworld,’’ which opens
Friday at the Strand Theatre, tells
Kay Francis that hero James
Stephenson is writing an autobiog-
raphy of him called ‘‘The Napo-
leon of Crime.’’

‘“Ghost writing?’’ queries Kay.
““Naw, none of dat mysterious
stuff,’’ says Bogart. ‘‘Dis is
straight facts.’

STORY SYNOPSIS
(Not for publication)

Kay Francis and her husband,
John Eldredge, are successful
surgeons at the County Hospital.
When Humphrey Bogart, a gang-
ster Chief with a Napoleonic com-
plex, admires their skill in oper-
ating on and saving a fellow
mobster, he forces Eldredge into
working for the gang, until killed
in a police raid.

Kay goes to a small town
where the gangsters are hiding
out, hoping to avenge her hus-
band’s death. The gangsters are
wounded in a fight with the po-
lice, and with them is James
Stephenson, novelist, held by the
gang. Stephenson and Miss Fran-
cis fall in love, and plot the doom
of the gang.

A Warner Bros. picture and fea-
turing Kay Francis as a surgeon,
the cast includes James Stephen-
son, John Eldredge, Jessie Busley,
Arthur Aylesworth, John Ridgely,
Harland Tucker and Charley Foy,
and was directed by Lewis Seiler.
The picture marks Humphrey Bo-
gart’s rise to starring ranks—a
fact welcomed by his fans.

Crime and Humor

Although ‘‘ King of the Under-
world’’ is a e¢rime picture, it is
not without its humorous twist.
The capable Bogart, possessing a
Napoleonic complex, really thinks
he is the king of Crime—so much
so, that he kidnaps a young novel-
ist, Stephenson, and commands him
to write a biography, glorifying
the exploits and achievements of
““Red’?? Gurney, which is Bogart’s
character name.

Red Gurney’s philosophy of life,
his inordinate vanity and his dicta-
torial treatment of his underlings
are said to be highly amusing.

But he fails to take into account
the surgeon’s feminine ingenuity
and her complete knowledge of
drugs which eventually proves dis-
astrous to the gang chief.

The story, by W. R. Burnett,
who wrote the famed ‘‘ Little Cae-
> which starred Edward G.
Robinson a few years ago, was
adapted for the screen by George
Bricker and Vincent Sherman.

sary?

CAST
OG; GUIMCY. 50a as ee
HUMPHREY BOGART

Carol Nelson............ Kay Francis
Bill Forrest... James Stephenson
Niles Nelson.......... John Eldredge

Aunt Margaret ...... Jessie Busley
Dr. Sanders... Arthur Aylesworth
Sheriff............. Raymond Brown

Mr. Ames ........ Harland Tucker
Mr. Robert ......... Ralph Remley
Bddie® ..cc3.0606.04.0. Charley Foy
BC Oe Murray Alper
POPRKY. 3. istics: Joe Devlin
Mugsy.................. Elliott Sullivan
Slieke es... Bea See Alan Davis
Slatse. 22 eS John Harmon
WGI Sse asc ee John Ridgely
Interne ................ Richard Bond
Dist. Attorney........ Pierre Watkin
Dr. Ryan ..... Charles Trowbridge
Dr. Jacobs................ Ed Stanley
PRODUCTION STAFF

Directed by....... LEWIS SEILER
Screen Play by . George Bricker
and Vincent Sherman

Adapated From a Story by....
W. R. Burnett
Photography by ..
Sid Hickox, A.S.C.
Film Editor...........

Dialogue Director....................
Vincent Sherman

Sound by............... E. A. Brown
Art Director........... Charles Novi

Frank Dewar

Gowns by.....00............. Orry-Kelly

Technical Advisor ...................
Dr. Leo Schulman

Musical Direetor......................
Leo F. Forbstein

Authoress Kay Francis

Kay Francis reveals that for the
past three months she’s been lei-
surely jotting down quips for a
volume of humorous epigrams. She
has sold the title and a sheaf of
samples to a publisher—the title
is ‘‘Flippancies.’’ She appears in
““King of the Underworld,’’ star-
ring Humphrey Bogart which is
coming to the Strand Friday.

KING OF THE UNDERWORLD—ADVANCE AND OPENING DAY PUBLICITY

Roles of An Ace Villain

HUMPHREY BOGART

Through a series of smash performances in “Kid Galahad”, “Rack-
et Busters”’ and “Angels With Dirty Faces,”’ steps into stardom with
the lead in “King Of The Underworld,”’ coming Friday to the Strand.

(Above illustration is also used for the ‘Humphrey
Bogart Contest’ — See Page 9 in this Campaign Plan.)

They say Humphrey Bogart is the best — or should we say worst? — villain

screen, it’s due to a theory.

His theory is that villains
shouldn’t be played as bad men
at all, except in the nature of their

deeds. They should be depicted as |

interesting and human characters.
A villain of the old school is a vil-
lain and nothing else. Bogart’s
type of villain can be greatly di-
versified.

‘“‘The great danger in playing
villains lies in making them all
alike, in making their whole char-
acters over-sinister, and above all
in making them inhuman,’’ says
Bogart. ‘‘For that reason every
effort ought to be made to make

villains intensely human and un- |

derstandable.

| Humanizes Villains |

‘¢Making them villainous is su-
premely simple. The character
simply does villainous acts. And
the more human he is when he
isn’t actually committing a vil-
lainy, the more appalling his mis-
deeds seem when they’re perpe-
trated.’’

His greatest bit of villainy to
date he thinks, is in ‘‘King of the
Underworld,’’ in which his princi-
pal victims are Kay Francis,
James Stephenson and John El-
dredge. He thinks this particular
villain, a bandit and gang leader,
is most interesting because the
character is the most human he has
ever played.

The fellow is many-sided — full
of whimsical humor, interesting
weaknesses and hobbies, capable of
friendships and loyalties, but
thinks he is the Napoleon of crime.
He’s full of native intelligence, but

Mat 201—30c

Humphrey Bogart
Top Screen Villain

(Opening Day)

‘King Of Underworld
Opening At Strand

A new star comes to the Strand Theatre today in Warner Bros.’ latest melo-
drama, “King of the Underworld.” His name is Humphrey Bogart, and featured with

him is Kay Francis.

Although Bogart has played fea-
tured roles in many successful pic-
tures—among them ‘‘ Racket Bus-
ters,’’? ‘‘The Amazing Dr. Clitter-
house’? and the sensational
‘“Crime School’’—he has never be-
fore actually been a star. ‘‘King
of the Underworld’’ marks the eli-
max of his swift rise to the top.

In this picture he is a half vil-
lainous, half humourous gang lead-
er with enormous conceit—so much,
indeed, that he makes prisoner a
young novelist to write a eulogistic
biography of him. He wants the
world to know him as the Napoleon
of crime. All this is reported to
be very funny.

On the other hand, he doesn’t

| hesitate to make a prisoner of Miss

Francis, a noted surgeon, so that
she may dress wounds the gang-
sters receive in their conflicts with
the police.

Bogart’s characterization of
‘«Red Gurney,’’ the mob leader, .is
said to be one of his finest efforts.
But he is outsmarted in the end
by the woman doctor, and lands
behind the bars.

Other notables in the picture,
which was directed by Lewis Sei-
ler, inclues James Stephenson, John
Eldredge, Jessie Busley, Arthur
Aylesworth, John Ridgely, Harland
Tucker and Charley Foy.

The screen play, by George
Bricker and Vincent Sherman, was
based on a story by W. R. Bur-
nett of ‘‘Little Caesar’’ fame.

in
motion pictures. Whereupon Humphrey, who has his first starring part in “King of
the Underworld,” his latest Warner Bros. film, which comes to the Strand on Friday,
says that if there’s any truth to the rumor he’s the most effective bad man on the

Mat 110—1l15c

HUMPHREY BOGART
Plays “‘heavy”’ in “King Of The
Underworld” coming to Strand.

steeped: in ignoranee. And he’s a

ruthless killer.

| Present Role Best |

Bogart believes the character in
‘“King of the Underworld’’ tops
that which won him such great
fame on stage and screen, the ban-
dit in ‘‘Petrified Forest.’’ That
bandit hadn’t enough opportunity
to show his human side. Yet any-
one who remembers the picture will
agree that the thing which made

him great, as villains go, was his
flashes of humanness, revealed here
and there as the plot unfolded.

Modest Gangster

Next to ‘‘King of the Under-
world,’’ Bogart is fondest of his
recent villain role in Edward G.
Robinson’s picture, ‘‘ The Amazing
Dr. Clitterhouse.’’ He thinks it
doesn’t stand out greatly from the
rest of the action however, because
attention centers on Robinson’s
amazing doings and the specula-
tion on whether or not he’s insane.
But it’s not always the attention
he wins which pleases Bogart.
‘<Tt’s the fun I have!’’ he de-
clares. ‘‘I enjoy depicting types—
creating a little variety.’’

Temperature Up

In the melodrama, ‘‘ King of the
Underworld,’’ coming to the
Strand Theatre Friday, Kay Fran-
cis takes a thermometer from the
mouth of wounded gangster Hum-
phrey Bogart. He looks a question.
“Your temperature’s 103,’’ says
Dr. Kay. Bogart brightens. ‘‘I’m
gettin’ better then, huh? Last
time you took it, it was only 98!’’

Bogart plays a gangster with a
Napoleonic complex. This peculiar
characteristic brings many humor-
ous twists to the story. He even
kidnaps a novelist to write his
biography, and wants a private
surgeon to care for his mob.

[ih]

KAY FRANCIS

Mat 210—30c

HUMPREY BOGART
Dramatic scene from “King Of The Underworld” now at Strand.

Oxygen Inebriates

Players In Scene

A film east that became intoxicated recently at Warner

Bros. studio imbibed no lquid stronger than water.

Kay

Francis, John Eldredge, and others performing a cinematic
surgery operation before the camera in scenes of ‘‘King of
Underworld’’ starring Humphrey Bogart, now showing at

Stephenson
Once Writer

You’ve seen many actors who
played whimsical characters on the
screen, but never one so whimsical
in person as James Stephenson,
lanky Englishman now playing in
Humphrey Bogart’s first starring
picture, ‘‘King of the Under-
world,’’ the Warner Bros. melo-
drama soon to open at the Strand
Theatre.

Portraying a novelist in the sto-
ry, Stephenson is in real life a pulp
magazine writer and what he calls
a ‘‘penny dreadful’’ writer. He
has had four paper-backed novels
published abroad.

He started out to be a dentist be-
cause, he insists, a certain dentist
was the most interesting man he
ever met. He gave it up when he
realized being a dentist didn’t
give one the gift of gab and knowl-
edge of the world his tooth-pulling
friend excelled in.

Praise For Seiler

Lewis Seiler, who directed
Humphrey Bogart and Kay
Francis in “King of the Un-
derworld,” opening Friday
at the Strand Theatre, has
been voted.a “Junior Acad-
emy Award” for directing
“Crime School,” according to
the secretary of the Brooklyn
Youth Association, which
states that the director por-
trayed the tough tenement
“kids” sympathetically. Seiler
says he should have, as he
grew up among them.

COUOUUCUUESERUOSSEOL CSTR EEASEO AR DSE DREAD AOEERAOEEOUEEREAOTEAOODOESS PERSE EOSEDEDDOOEEGEO DOOD EONS OED EAR IAT FELT

the Strand Theatre, were vic-
tims of the liquidless intoxica-
tion, as were Director Lew Seiler
and Cameraman Sid Hickox.

They got drunk on air, or more
accurately, pure oxygen, but
didn’t spoil a “take,” as it was
all over in a few minutes. What’s
more, no one had a hangover.

The oxygen came from tanks
representing part of the anaes-
thetic apparatus, which was rent-
ed from a surgery supply house.
The escaping gas was supposed to
be merely compressed air, but one
of the tanks really contained
oxygen. It was supposed to es-
cape during the scene, so as to
produce the hissing sound fami-
liar in using gas anaesthetic.

Drs. Paul McWilliams and Leo
Schulman, technical advisers, be-
gan to note the symptoms and
the increasing spirit of hilarity
of the actors, and discovered its
cause. The set was a small oper-
ating room with closed doors and
no overhead ventilation.

Director Picks
New Gangsters

Tired of seeing the same ‘‘ gang-
ster’’ types on the screen again
and again, Director Lewis Seiler
chose an entirely different group
of bit players and extras to play
gangsters in the Warner Bros, film
‘“King of the Underworld,’’ which
stars Humphrey Bogart. The only
men oft-seen in mobster parts in
this picture are principals of the
big east, Bogart and Charley Foy.
The picture opens Friday at the
Strand Theatre.

Kay Francis plays a supporting
role to Bogart as a lady doctor
in the underworld maelstrom.

KING OF THE UNDERWORLD —CURRENT PUBLICITY

Has Souvenirs

(Review )

Gangster Film

Starring Bogart
Is Strand Hit

With Humphrey Bogart stepping into his own as a star, “King of the Under-
world,” a Warner Bros. melodrama, had a successful local premiere yesterday at the
Strand Theatre. It combines tense and thrilling action with plentifully interspersed

humor, unusual angles, and

Humphrey Bogart is the new _

But he’s not new to audi-
ences, having been featured in |

star.

many a dramatic picture — for |
example such triumphs as “Pet-
rified Forest,’ “Marked Woman,”
the recently sensational “Crime
School” and “The Amazing Dr.
Clitterhouse.” But this time he
gets top billing. It was predicted
after his first picture that this
chap with the menacing voice
and eyes would soon reach star-
dom.

| Bogart Scores |

Bogart plays the part of a gang
chief with a Napoleonic complex.
He thinks he’s the smartest and
most daring bandit who ever
lived — that he is, indeed, ex-
actly what the title of this pic-
A different role,
Bogart nevertheless comes

ture calls him.

through easily.
Kay Francis and her husband,
in the story — John Eldredge —

are surgeons. The husband, by
his skill, saves the life of a
wounded mobster, whereupon
‘Red’ Gurney (Bogart) presses
him into the service of the gang,
without Kay’s knowledge. But
the husband is killed and Kay
has to carry on alone.

Red Gurney also presses into
his service — as historian and
biographer of his conceited career
— a young novelist whom he
picks up along the roadway. He
is James Stephenson, a London
stage favorite recently arrived in
Hollywood.

Romance

Then the woman doctor, Kay,
is made prisoner by Red and his
followers, and forced to dress
their wounds after another of
their conflicts with the police.
Between her and Stephenson
there is the beginning of a ro-
mance as they remain fellow
captives.

Kay outsmarts Red and his
men and is able to turn them
over to the law by putting them
out of commission for the time
through administering a tem-

porarily blinding fluid.

| Humor |

As usual with his menacing
parts, Bogart bestows upon his
villain-character certain elements
of likeableness and humor. You
know that Red Gurney is a terri-
ble person, but you’re willing to
laugh with him and to a certain
degree sympathize with him.
This is the best part the new
star has ever had in his three-
year-old movie career, and the
picture is one that should please
all picture-goers.

Others in “King of the Under-
world” include Jessie Busley, Ar-
thur Aylesworth, Raymond
Brown, Harland Tucker, John
Ridgely and Charley Foy. The
picture was directed by Lewis
Seiler from a screen play by
George Bricker and Vincent Sher-
man. Based on a story by the
famous W. R. Burnett, who wrote
“Little Caesar’ and many an-
other thriller.

a surprise ending.

Camera Running
Backward Halts
Film Production

Something that doesn’t occur once in 100,000 “takes”
of motion pictures, actually did happen recently in a

HUMPHREY BOGART,
Kay Francis
Stephenson in “King of
the Underworld.”

and James

Mat 213-—30c

| scene for Warner Bros.’ “King of the Underworld,” the

melodrama starring Humphrey Bogart, which is now
playing at the Strand Theatre.

The scene called for James Ste-
phenson, the new British leading
man of the picture, to be stretched
out on the floor after a knockout
punch from a gangster. Then the
action required Kay Francis to
dash to his side, kneel and try to
revive him. Then Humphrey Bo-
gart was to cross the room and
splash a piteher of water in his
face to restore consciousness.

They all went through their
parts perfectly, but suddenly Sid
Hickox, the cameraman, shouted
‘‘Cut! Hold everything! The
camera’s running backwards! ’’

And so it was. It was a new
camera, the adjustments of which
had not been checked over. The

gadget which controls the direction
of the film’s run was set the wrong
way.

| Strange Effect |

Had this ‘‘take’’ been projected
upon the screen, it would have
shown water leaping up from
Stephenson’s face into the pitcher
held by Bogart, and would have
shown Miss Francis springing from
her knees and backing away from
the prostrate man, and also would
have pictured Bogart dropping a
filed pitcher on a table and walk-
ing to the rear out of camera
range.

FASHION AUTHORITY
OFFERS HELPFUL HINTS
FOR ENJOYABLE TRAVEL

By Orry-Kelly

(Famous Hollywood Stylist)

Too often a vacationer will buy
the first thing she sees, providing
it’s large enough, regardless of
whether it harmonizes with her
travel clothes and regardless of
whether it pro-
tect her clothes
packed there-
in. Kay Fran-
cis, now fea-
tured in the
Warner Bros.
melodrama,
‘¢King of the
Underworld,’’
now at the
Strand Thea-
tre has spent
so mueh time
traveling that she is well equipped
to give some luggage advice.

‘<Three pieces of hand luggage
are extremely mecessary,’’ says
Kay. ‘‘I like one big bag, a hat
box and a cosmetic container. My
big bag has hanger arrangements
to keep gown and coats from
wrinkling, another compartment

Mat 107—I15c
KAY FRANCIS

for shoes and a third for such
things as lingerie. Since hats are
so easily bent and ruined by trav-
eling, a special box for them is
important even to the girl dashing
off for less than a week. The third
piece of luggage I like is a make-
up box which in many ways is
most important of all.

‘The most important thing to
do is to plan your luggage, just
as you plan your wardrobe. In
my travels, people have remarked
how compactly I keep my things.
The secret is having a place for
everything and placing each arti-
ele in its proper compartment.
With a special make-up box there
is no danger of powder or per-
fume spilling over your beautiful
new gowns.

‘When luggage is not in use, it
should be carefully wiped and put
away where safe from dampness
or too much heat. Too much care?
Not when you remember that ev-
eryone sees your luggage.’’

[12]

Of Big

Career

Kay Francis is going to have three pleasant souvenirs
of her film career when and if — as she has announced —
she retires from active screen work.

These are movie prints of ‘‘Gentlemen of the Press,’’

her first picture, ‘‘One Way

her all-time favorites, and “King
of the Underworld,” the Warner
Bros. melodrama starring Hum-
phrey Bogart, her most recent
picture now showing at the
Strand Theatre.

She will purchase the prints
from Warner Bros. and Para-
mount, and keep them for exhib-
ition in her own home in a small
fire-proof vault built especially
for the purpose.

The success of “King of the
Underworld” at preview showings
may change her retirement plans,
but still she’ll secure the prints,
which mark, she believes, three
separate phases of her career. If
it is necessary for the actress to
purchase the prints she will pay
only the actual film and process-
ing costs, after agreeing not to
exhibit them for paid admissions.

“King of the Underworld” is
next-to-last on her current War-
ner Bros. contract. Opposite her
in the picture are two leading
men, James Stephenson of Brit-
ish stage and screen fame, and
John Eldredge, with Humphrey
Bogart starred as the gangster
villain.

””

Passage,’’ which was one of

Mat 109—I15c

KAY FRANCIS, who plays oppo-
site Humphrey Bogart in “King
of the Underworld” now at the
Strand Theatre.

Steve a D.D.S.

The only qualified dentist who
appears on the sereen as a film
hero is James Stephenson, British
stage and sereen idol. Now in Hol-
lywood, he played in the Warner
Bros. picture ‘‘King of the Un-
derworld,’’ starring Humphrey
Bogart, now showing at the Strand
Theatre. He practiced dentistry a
year before becoming interested in
theatrics and going on the stage.

Bogie Photo Expert

Humphrey Bogart, a candid cam-
era enthusiast, exhibits his snap-
shots under another name which
he doesn’t want revealed. But if
you see a picture of an electrician
dozing against the switches beside
a movie set, you’ll know it’s one
that ‘‘Bogie’’ took during the
filming of ‘‘King of the Under-
world,’’ his latest Warner Bros.
melodrama new playing at the
Strand Theatre. It’s called
‘<Asleep at the Switch’’ and will
appear in photographic salons.

Titled Visitor

Kay Francis’s fiance, Baron
Erik Barnekow, visited Warner
Bros. Studio recently to watch
night scenes filmed for her latest
picture, ‘‘King of the Under-
world,’’ starring Humphrey Bo-
gart, which is now playing at the
Strand Theatre. He doesn’t care
much for the artistic side of films
but is interested in their mechan-
ics—although by no means so much
as he’s interested in aviation, his
own pursuit.

Learned Gangster

Kay Francis says to gang lead-
er Humphrey Bogart in the War-
ner Bros. film, ‘‘King of the Un-
derworld’’, ‘‘Sounds as_ though
you’d read a good deal.’’

‘‘Dat’s nuttin’,’’ says Bogart.
‘<T was librarian for three years.’’
Seeing Kay is startled by that,
he adds: ‘‘Dat was after I gotta
cough an’ dey took me outa the
jute mill.’’

PRESS AND PROGRAM
SHORTS AND FILLERS

Debut At 70

Jessie Busley, famed 70-year-
old stage actress in ‘‘King of the
Underworld,’’ the Warner Bros.
melodrama starring Humphrey Bo-
gart, now at the Strand, filmed her
first cinema scene only a few days
after stepping out of the cast of
‘The Women’’ which stage play
ran on and on in New York. She
says film work seems easy to her
because it’s new and interesting.

Aid For Medicos

Surgical equipment purchased
for use in certain scenes of the
new Warner melodrama, ‘‘ King of
the Underworld,’’ now showing at
the Strand Theatre, was donated
at the end of the picture to a co-
operative clinic of young doctors in
East Los Angeles. Other equip-
ment used in hospital scenes had
been rented from a surgical supply
house. No regular studio ‘‘props’’
were used because Director Lewis
Seiler sought the ultimate in real-
ism for his scenes.

Players Reunited

Humphrey Bogart played in a
drama with Kay Francis for the
first time since they were on the
stage together on Broadway, when
he stepped into the lead of ‘‘ King
of the Underworld’’ recently. The
Warner Bros. picture opens Friday
at the Strand Theatre. He has a
bandit role said to afford oppor:
tunities greater than in ‘‘ Petrified
Forest,’’ one of his greatest screen
hits.

Quick With Pen

The readiest autograph giver
among the film stars is Kay Fran-
cis. She tosses out a signature,
well-written in record time — and
if it’s not in a crowd, or she’s
not in a hurry, she’ll give it that
personal touch: *‘To Jane, with
best wishes — etc.’’ Her latest
Warner Bros. picture is ‘‘King
of the Underworld,’’ which stars
Humphrey Bogart.

ee Ss

KAY

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COLORED 11 x 14's
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WIARHER GROS. FCTURES &
HUMPHREY _

| BOGART. 2

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FAN FOTOS

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GO xl? LITHO
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King of Killers! Useless the

un at be hin! Hes rapped ACES |
: a daring womans tick!
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STAR PORTRAITS

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11 x 14 Star Portraits of Kay Francis
also available.

[13]

HUMPHREY

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